Writing quality is a tricky topic. Just how does one define writing quality? With the many styles of writing out there – and a writer may use one or more of these styles, depending on the writing gig – it is hard to pinpoint a set criteria of what qualifies as “quality” writing. For the purposes of this write-up, let’s narrow it down to writing for online entities.

Online articles have different requirements than print articles or creative writing (e.g., novels, poems, screenplays). With online articles, a writer needs to engage the reader within a line or two of his or her articles. There is a wealth of resources online; a reader can just easily go to another website if he or she finds boring content. Likewise, online articles need to read fast. They should be easy to easy to scan and well organized. And yet, another criterion in online writing is readability. There is absolutely no place for high-sounding words in an online article. A writer should not make his or her readers turn to the dictionary every two minutes.

With these criteria in mind, here are some tips to coming up with quality online content:
1.  Get to the point. To engage the reader as soon as possible, a writer should get down to business. Let the reader know what the topic is right away. At the same time, do not go around in circles. Say it as it is.

2.  Note the keywords. In cyberspace, keywords and search engine optimization rule. Note this when writing online articles. Quality articles are practically useless if these are not read. Hence, optimize the site content by being aware of keyword usage.

3.  Make use of bullets, sub-titles, and all. A reader usually just spends a few seconds to scan an article and decide on its relevance. The writer needs to assist in this aspect by organizing his or her articles with sub-titles, bullet points, and other formatting tools.